Investing in Monetary Analysis: A Resolution-Making System for Higher Outcomes (AREA Technique Publications)


Cheryl Strauss Einhorn is the creator of the AREA Method, a decision making system for individuals and companies to solve complex problems. Cheryl is the founder of CSE Consulting and the author of the book Problem Solved, a Powerful System for Making Complex Decisions with Confidence & Conviction. Cheryl teaches as an adjunct professor at Columbia Business School and has won several journalism awards for her investigative stories about international political, business and economic topics. Read more about Cheryl and check out her blog at Follow Cheryl on Twitter @cheryleinhorn.



Every day, people around the world make financial decisions. They choose to invest in a stock, sell their holdings in a mutual fund or buy a condominium. These decisions are complex and financially tricky―even for financial professionals. But the literature available on financial research is dated and narrowly focused without any real practical application. Until now there’s been a gap in the literature: a book that shows you how to conduct a step by step comprehensive financial investigation that ends in a decision.

This book gives you that how.

Investing in Financial Research is a guidebook for conducting financial investigations and lays out Cheryl Strauss Einhorn’s AREA Method―a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement―and applies it to investigating financial situations. AREA is applicable to all sorts of financial sleuthing, whether for investment analysis or investigative journalism. It allows you to be the expert in your own life.

The AREA Method provides you with:
*Defined tasks that guide and focus your research on your vision of success;
*A structure that isolates your sources, giving you insight into their perspectives, biases and incentives;
*Investigative resources, tips and techniques to upgrade your research and analysis beyond document-based sources;
*Exercises to foster creativity and originality in your thinking;
*A sequence and framework that brings your disparate pieces of research together to build your confidence and conviction about your financial decision.


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